Right Realtor to Help You: Buy or Sell Your Home

Selling or buying a home can be a very emotionally charged experience plus the amount of effort involved in trying to do it on your own can be quite stressful and overwhelming.

For a homeowner trying to sell their home can feel quite overwhelming and exhausting. It is very important that sellers price their homes correctly in order to get the highest possible price. As overpriced homes do not sell but make neighboring homes for sale look more attractive. The longer a home is on the market for sale, the harder it is to sell as buyers wonder what may possibly be wrong with the home that it isn’t selling. Unless the seller has a good handle on what price homes are actually selling for it is difficult to determine what the appropriate listing price should be. In addition, staging and broadly marketing a home for sale increase market exposure and increases the likelihood of the home selling quicker and for a higher price.

When it comes to buyers, they often believe that by dealing directly with a listing agent they will get the best price for the home but do not realize that the selling agent is legally accountable to represent the best interests of their seller client and not the buyer. Plus buyers looking for a home on their own will quite often miss out on the best homes that are competitively priced as quite often they sell before they are visible on MLS. The seller pays the commission so why not engage the services of a professional REALTOR® that will be actively searching for your dream home.

It’s important that you understand whose interests REALTORS® are legally bound to serve in selling and buying a home.

Listing Agent

The Listing Agent is under contract with the seller to market and sell their property for the best possible price. Working with a listing agent that you feel you can trust and is working in your best is critical and means that they can:

• Support you in effectively pricing your home correctly to ensure a quick sale for the best possible price.

• Aggressively market your home to ensure your home is exposed to a broad audience of buyers

• Provide staging tips and guidance to ensure your home best features are highlighted

• Arrange all showings of the home.

• Assist with financing the property.

• Provide details about the property, trends in the market place, and neighborhood.

• Hold your hand and explain all the forms and agreements related to buying the property.

• Provide tips and guidance on negotiating the best possible price for your home.

Buyer Agent or Your Personal REALTOR^®

When you engage the services of your own personal agent—someone who is under contract to work solely in your best interest—you get all of the same services listed above plus your personal REALTOR^® provides:

• Confidential assistance that addresses your needs first. You wouldn’t hire a lawyer for both parties – the same applies to agents. Why would you want to work with a listing agent – they are under contract to protest the inserts of their listing client and not the buyer.

• Your buyer agent is legal obligated to be honest, loyal, and diligent care, free from any conflicts of interest hence only represent your interests.

• Access to all listings including MLS, bank-owned properties, distress, and estate sales, and homes that were on the market where the seller might still be interested in selling.

• Expert advice on useful clauses such as home inspections and financing to protect you fully.

• Expert negotiation of the offer to purchase, to achieve the best possible price and terms.

• Expert advice on market value, inclusions, location, or if it’s best to walk away.

• Discovery and disclosure of all information about the property including liens, warranties, disclosures, seller’s purchase price, and market and planning activity in the area.

As your Personal REALTOR^®, my job is to ensure you are educated in all aspects of the home buying and selling process.